Do you know the way to San Jose?
Just an idea for a flyer campaign on the street. Instead of giving out leaflets to unqualified prospects willy nilly, instead, stop them and create an interaction.
You: “Hey, do you know the way to Porter’s Coffee Shop?”
Them: “Porter’s Coffee Shop, hmmm, no sorry”.
*big smile time*
You: “It’s down the street, left at the traffic lights and in front of Natwest”
You: *hand them one coffee free voucher*
People want to help people. Altruism makes us feel good and coffee makes us feel even better.
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