Thoughts on IM and ME
Simon explains that to sell an idea you need to do it in this order: The WHY, the HOW and then the WHAT. People buy into why you do it it, not what you do. Apple being the great example – they don’t sell computers. They sell their vision, they sell thinking differently.
I was in Uganda last year, my first time in Africa. After some 5 star luxury I doned my backpack and went into the mountains – jungle treks, AK47s, volcanoes, smoking ganja in the ghetto, bungee jumping over the nile and two near death bus rides later I thought I was a pretty hardcore tourist.
But Uganda is pretty safe and stable and full of great friendly people. What I didn’t realise was I have nothing on Shane Smith and Uganda has nothing on Liberia.
Civil war, naked war lords and cannablism.
This, is the Vice Guide to Liberia.